Market Challenges

Market Challenges Transform Traditional Paths of Innovation

By: Brian Verrier, President, Peripheral Vascular, Covidien

Increasingly rigorous regulatory and reimbursement environments have a significant impact on the innovation cycle for both small and large medical device firms. Over the past decade the time and cost to bring a device to market has increased dramatically as further clinical data requirements and regulations have been put in place. Additionally, as reimbursement continues to move from a fee-for-service to an outcomes-based model, the “innovation paradigm” continues to shift.  Read More...